Hans-Uwe Daumann (medien+bildung.com) presented social media channels and messenger services for discussion as indispensable tools for all those who want to inform effectively and draw attention to their concerns.

In the Workshop 2 „Using the Internet safely and effectively for your own work" full-time and voluntary staff from advice centres and helper initiatives discussed the opportunities and risks of public relations work and communication via digital media. Social media channels such as Facebook, Twitter and Youtube, messenger services such as WhatsApp and webiste construction kits such as Wordpress offer the opportunity to address the right target groups with your own concerns. It will no longer be possible to do this via one channel alone. In addition to your own website, print media such as flyers are often still indispensable. The same applies more and more to Facebook&Co.: without target -group-oriented adverstising via social media channels the website will receive little attention. The main risk is also clear: Facebook, Google and others live from the data they collect about their users and make available primarily for advertising purposes. One can arm oneself with caution against criminal abuse of one's own data but one has to live with the systematic data collection frenzy of the large Internet corporations.

Uwe Daumann, stellv. Geschäftsführer
medien+bildung.com gGmbH